Over the past decade, the value of the global coffee industry has almost doubled to $90 billion. More than 2 billion cups of coffee are currently consumed worldwide each day and the market is expected to grow at an average annual rate of 5.32% between 2020 and 2024. Younger generations in particular, are driving demand for high-quality coffee, and willing to spend more money on unique and premium coffee experiences.
With global demand for coffee continuing to rise and consumers showing a thirst for coffee craftsmanship and new exquisite blends, this should be an ideal time to be a coffee farmer. However, entire communities around the world with rich histories of high-quality coffee are, in fact, struggling. Finding ways to support the growth and sale of high-quality coffees can help restore livelihoods and these regions’ economies.