How COVID-19 Is Affecting Coffee Rewards Programs


The COVID-19 pandemic has massively impacted the convenience services industry. As workplaces are in various stages of reopening, many food and beverage companies are making aggressive moves to recapture consumer business. Office coffee service (OCS) operators should be aware of how other businesses are marketing to consumers as this could affect coffee consumption in the workplace.

Starbucks is updating its Starbucks Rewards loyalty program and app to provide users with additional payment options and ways to earn Stars, the company’s points system. This fall, Starbucks Rewards members will be able to pay — and earn Stars — with cash, credit/debit or select mobile wallets when scanning their app at the point of sale (in addition to the current option of paying with a Starbucks Card within the app). Members can save these payment methods in the app.

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