Starbucks Corporation SBUX is poised well on solid global footprint, successful innovations and digital offerings. The company has also strengthened its relationship with Alibaba. However, soft comparable store sales, margin decline and high debt remain a concern. Year to date, the company’s shares have fallen 10.3%, compared with the industry’s decline of 1.6%.
Management has been focused on increasing global market share by judiciously opening stores in new and existing markets, remodeling existing stores, deploying technology, controlling costs and aggressive product innovation and brand building. In fiscal 2019, Starbucks added 1,900 net new stores. In 2018 and 2017, the company had added 2,300 and 2,250 net new locations.