Starbucks, Taco Bell, Chipotle: The $290 Billion Race For The Perfect Drive-Through

From: fastcompany.com

During COVID-19, dining rooms have closed, and many prudent people have avoided dining in restaurants altogether. It’s a heartbreaking situation for independently owned restaurants across the country, as countless mom and pops have closed their doors never to open again.

Meanwhile, fast-food and fast-casual chains have seized the opportunity to claim the market and expand their reach. Overall revenue has still taken a roughly 30% nosedive across the board in 2020, in an industry estimated to be worth $290 billion domestically. But McDonald’s same-store revenue (the revenue at each individual store) is down a mere 2.3% in June from April. Popeye’s reported same-store growth of nearly 25%, as its chicken sandwich continues to lure diners in. A major reason? The drive-through window.

Suggested Reading