Coffee ‘N Clothes began making frothy advertising for luxury companies in 2014 as an Instagram account celebrating fashion and a nice cup of Joe – founder Ryan Glick’s twin obsessions — think of events where designers’ names were scrawled large in cappuccino foam.
Since then, the company has grown into a full-fledged marketing agency that creates large-scale activations for a wide range of clients, from high-end labels to mass market stores. Glick described the company’s capabilities as “going from small-scale serving coffee to a Dolce & Gabbana pop-up shop on wheels.” “Anything is possible,” says the narrator. From coffee parties to full-fledged events, we’ve come a long way.
The colourful, intricately painted truck, draped with the brand’s characteristic mash-up of designs, which visited high-end seaside communities last summer, had been in the works for a while, according to Glick. “They wanted to reproduce their Italian automobile and reach out to their Hamptons clientele. In Manhattan, we’re working on a similar concept for Bulgari.”
When the Covid-19 epidemic struck, everything was going swimmingly. “We had started to get traction and had signed huge projects with Steve Madden and Kenneth Cole, but the Covid-19 pandemic slowed us down and forced us to shut down for a while,” Glick explained.