Coffee, Donuts And Spic And Span: P&G Finds New Ways To Plug Products Amid Pandemic

From: reuters.com

Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin’ Brands to promote the use of its cleaning products in restaurants, is looking for more partners — and it’s hoping for a payoff in the grocery store aisle.

Procter & Gamble (PG.N) is chasing deals with fast-food, hospitality, transportation and healthcare companies to stick P&G branding for products like Dawn dish soap and Spic and Span counter scrubs prominently on walls and windows  to help lure back customers who began to shy away from places like restaurants and hotels in March as fears of the coronavirus took hold, the company told Reuters.

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