The coffee you pour into your cup every morning can be a welcome pick-me-up, a warm hug, or a necessary start to your day. If it comes from Great Lakes Coffee Company, it can also tell the story of a community and create a conversation about global trade.
“What we’re trying to do is change the coffee industry overall,” said Brad Goulding, director of brand development at Great Lakes Coffee Roasting Company.
Great Lakes Coffee Roasting Company is one of the businesses that Founders Brewing Company is highlighting through its Crafted in Michigan campaign. Over the pasts few weeks, we’ve brought you the stories of the locally-owned businesses and organizations behind Crafted in Michigan, introducing the people behind these places, and sharing their inspiration.