McDonald’s Is Testing A New System Of Reusable, Returnable Coffee Cups

From: fastcompany.com

If you visit a McDonald’s in the U.K. early next year, you might notice a new option if you get a hot drink like coffee or hot chocolate: Instead of a typical disposable cup, you’ll have the choice to walk away with a reusable plastic cup and lid that you can later put in a special bin to be collected and sterilized for another customer.

“Reuse is a really interesting, important tool in a suite of tools that we will need, and we’re exploring as we look to keep waste out of nature,” says Jenny McColloch, vice president of global sustainability at McDonald’s Corporation. The company is the first in the food service industry to partner with Loop, a company that also pioneered a new system of reusable packaging for mainstream consumer products like shampoo and ice cream from major brands. The pilot will test how Loop’s system could work in the context of fast food.

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