Nestlé’s Blue Bottle Coffee targets carbon neutrality by 2024
Blue Bottle Coffee, a chain of cafes in the United States and Asia, has committed to becoming carbon neutral by 2024. This applies to the entire brand, from coffee and ingredient sourcing through guest consumption and product and packaging end-of-life glasshouse gas (GHG) emissions.
Blue Bottle will first achieve carbon neutrality by cutting its GHG emissions as much as feasible. Working with coffee farmers to maintain and expand regenerative farming methods is an important element of this.
This encourages carbon sequestration and high-quality offsets for unabated GHG emissions.
Nestlé bought a majority share in Blue Bottle for an undisclosed sum in September 2017.
Nestlé bought a majority share in Blue Bottle for an undisclosed sum in September 2017.
Blue Bottle’s environmental ambitions have been bolstered by beneficial agriculture, which is a huge step forwards in the brand’s long-term sustainability goals and reduction of GHG emissions.
The company focuses on lowering GHG emissions in four main areas this year: coffee procurement, electricity, dairy, and waste.
As part of its 2024 carbon neutrality goal, the corporation also emphasises its commitment to assist grow regenerative agriculture. Blue Bottle announced a multi-year commitment to buy the first high-quality, registry-certified agricultural carbon credits as they became available.
These credits, created by Carbon by Indigo, assist US farmers in making the shift from conventional agriculture to more beneficial techniques.
The corporation will release its accelerated roadmap to carbon neutrality by 2024 in 2022.
“Sustainability has been a major value at Blue Bottle since its inception in 2002. According to Karl Strovink, CEO of Blue Bottle Coffee, “sustainability” is “caring for people and the environment.”
