Local Coffee Roaster Says Fairtrade Isn’t Always The Fairest

From: westword.com

“Advertising Fairtrade is like advertising ‘We almost pay minimum wage,’” says Philip Goodlaxson, owner of Corvus Coffee. “It’s not a huge thing to be proud of.” Corvus doesn’t sell coffee beans certified as Fairtrade because Goodlaxson doesn’t think the certification gives farmers the financial support and product recognition they deserve. Still, he adds, anything that gets consumers thinking about the story and the people behind their cup of coffee is important.

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