Global coffee market favoring higher quality, not higher volumes

19 Oct. NEW YORK (Reuters) – The global coffee market is undergoing a transformation that will result in higher quality and more expensive coffees, but not a rise in overall trade volume, as consumers increasingly use single doses and abandon large, traditional drip jars.

According to an industry expert, this movement was bolstered by the COVID-19 pandemic, as people stopped drinking office coffee and began experimenting with new processes and qualities.

Henrique Dias Cambraia, a coffee producer, processor, and the president of Brazil’s Specialty Coffee Association, stated, “There is no turning back” (BSCA).

“Coffee drinkers have increased their knowledge, purchased equipment, and are willing to pay more for higher quality,” said Cambraia in an interview, adding that the market has seen the growth of single-dose offerings, with Keurig (KDP.O) dominating in the United States and Nestle’s (NESS.S) Nespresso leading in Europe.

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