Brazil, the world’s largest coffee producer, presents new trends and premium lines highlighting history, quality and sustainability at a free on-line event
The largest coffee producer in the world and the second largest consumer, Brazil will present, between 18th and 20th of November, the Brazil International Coffee Week, the main event of the sector in the country. It is an online and completely free of charge meeting to promote network, share new trends and show the brazilian producers’ differentials, which has been recognized all over the world.
According to the Council of Coffee Exporters in Brazil (Cecafé), the country exported 3.8 million bags of coffee last September, considering green, soluble and roasted & ground types. The volume represents the largest quantity for the month of September and an increase of 8.6 % comparing to September 2019, with the United States, Germany, Belgium and Italy as the main destinations.
The brazilian domestic Market is also in a good moment, especially when it comes to specialty coffees. “The world has been consuming differentiated coffees for a long time and the sector continues to grow in Brazil. Thanks to the producer’s competence combined with production techniques, we are one of the few countries able to fill the market demands with quantity and quality”, says Breno Mesquita, vice president of the Federation of Agriculture and Livestock of the State of Minas Gerais (FAEMG) and president of the State and National Coffee Commissions.
To be classified as special, the coffee characteristics are analyzed according to the kind of production – pre-harvest and harvest, roasting and the geographical indication, once environmental, production process and people involved influences are differentials to be consider for a product with original and unique characteristics, that can be only found in that specific area. “Clients value the history in the grains, the details, the culture and the way producers take care of the cultivation. Brazil is a rich field in those kinds of experiences, making consumers interested”, adds Mesquita.
Another important point for this appreciation is the social-environmental sustainability in the production. “With a strict and demanding labor and environmental legislation, Brazil is a positive spot. To prove that these specificities are being fulfilled and to open paths for demanding markets, the search for certifications is a very important aspect”, says Niwton Castro Moraes, special technical advisor in coffee at Minas Gerais Department of Agriculture, Livestock and Supply (Seapa).
Following international standards, stamps like “Certifica Minas Café”, developed by the government of Minas Gerais for state producers, open doors to a global market, adding values considered by consumers. “Coffee is so much more than a raw material. It has the quality and history of families working together, nice places to visit full of beautiful views and good memories, qualities that can be found in brazilian coffee”, continues Niwton.
Other projects have also been applied to certify the quality of brazilian coffee, such as mapping controlled origins, which means demarcated, organized, protected and regulated producing regions within a new perspective, involving aspects such as transparency, value creation, sustainable and collective impact. “the controlled origins marks not only quality and differentiated flavor characteristics, but also all it takes to serve and please the most demanding consumer”, points out Priscilla Lins, manager of the agribusiness unit at Sebrae Minas.
100% digital event
The International Coffee Week has taken place in Minas Gerais state, Brazil, for the last seven years, but with the pandemic situation the event will be held online through an exclusive platform with strategic content translated to English and open to people from all over the world, expanding borders. “This is a great opportunity to present our productive potential for specialty coffees to several countries. We have been working hard to create a whole new experience using digital resources promoting qualified content, training and business even further”, explains Caio Alonso Fontes, planning director at Café Editora, one of the organizers.
Unlike other meetings in the sector, the International Coffee Week brings the whole coffee chain together, with a full program guided by subjects, such as agribusiness, consumption, commercialization, roasting, coffee and baristas. Accessing the platform, visitors can choose according to their interest, being able to set reminders and organize their own agenda, within other functions.
The organization invested in technologies to make the experience as pleasant and easy as possible, creating a practical and intuitive navigation environment and an event more dynamic and interesting for everyone. “We will have lives on social media, panels, workshops and a studio named Central SIC, where we will receive specialists for a close connection with the audience”, Says Caio Alonso.
Free registration at: www.semanainternacionaldocafe.
About the “Brazil International Coffee Week”
The Brazil International Coffee Week is an initiative of the FAEMG System, Café Editora, Sebrae and the Government of Minas Gerais, through the State Department for Agriculture, Livestock and Supply of Minas Gerais (Seapa).
Held since 2013 in the city of Belo Horizonte, the show focuses on the Brazilian market development and the dissemination of national coffee’s quality to domestic consumers and buyer countries, in addition to enhance social and economic results of the sector. Due to the pandemic, the 2020 edition will happen on-line.
This year’s edition is sponsored by Nestlé (master), Sistema Ocemg and 3Corações (expert), Melita and Sicoob (specialty), Cooxupé and Kahlúa (premium).
International Coffee Week 2020 – 100% Digital
November 18th to 20th
Free registration: www.semanainternacionaldocafe.
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