Caribou Coffee Steams Up Sales Via App, Mobile Loyalty Program

From: retaildive.com

Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.

The brand, which is the second-largest coffee chain in the United States, is playing catch up to mobile leader Starbucks by enabling guests to pay for orders via their mobile devices, receive exclusive perks such as free beverages and check nutritional value of menu items within the app. Caribou Coffee believes this will streamline the checkout experience and offer delight to customers with the personalized Perks loyalty platform.

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