As baseball pitcher Satchel Paige once said, “don’t look back because someone could be gaining on you.” The two mega-coffee chains in the U.S, Starbucks SBUX +1.2% and Dunkin’ may just be hearing footsteps from Biggby Coffee.
Despite its being a moderate-sized coffee chain, it’s growing faster than you can say, “Latte please.” It currently has 243 stores but has a whopping 103 locations in development. It could be closing in on 350 outlets, if it all materializes.
The key to its rapid growth, despite the pandemic putting a question mark on most expansion, is its franchising prowess. Every one of the current Biggby Coffee locations is franchised as are the forthcoming ones in development. Hence, franchising rules at Biggby Coffee.