Iconic European Coffee Brand Tchibo Celebrates One-Year Anniversary in U.S. with a Million Bag Giveaway
While there is no such thing as a free lunch, there is such a thing as free coffee, in the form of four complimentary bags. Tchibo, Europe’s #1 Coffeehouse, is celebrating the one-year anniversary of its U.S. launch by offering four bags of Röst Frisch coffee; Morning Blend, Columbia Origin, Classic Blend, and Röstmeister to the first 250,000 coffee lovers who visit Tchibo.com.
“What better way to express our gratitude to our growing customer base in the United States than to reward them with blends tailored to the American palate,” said Chris Mattina, CEO Rainmaker Food Solutions, LLC. “We want as many people as possible to experience what makes Tchibo so unique, and what better way to do that than to give away an entire bag of perfectly roasted coffee!”
Tchibo launched in the United States in 2020 in eight Midwestern markets and quickly became a fixture on the shelves of major retailers such as Meijer, Jewel-Osco, and Spartan Nash stores such as FamilyFare and Buschs, with a total of nearly 2,700 distribution points. Tchibo launched an irreverent marketing campaign with tongue-in-cheek taglines such as “Hello TChicago,” “The T is Silent, the Freshness Isn’t,” and “Sent to Finishing School in Europe,” among others, with the goal of disrupting the highly competitive coffee space. Tchibo has also hosted experiential pop-ups throughout Chicago in celebration of International Coffee Month and the impending Christkindlmarket.
The Million Bag Giveaway is another innovative marketing campaign aimed at “spilling the beans” about the brand to coffee enthusiasts across the country. What distinguishes Tchibo is its dedication to providing a more sustainable and fresher coffee experience. Tchibo is distributed by Rainmaker Food Solutions, LLC, a distribution partner renowned for providing consumers with healthier food options in an ethical, transparent, contemporary, and sustainable manner. Morning Blend, Colombia Origin, Classic Blend, and Röstmeister are the four Tchibo varieties created specifically for the US market.
