Since 2016, Madrinas has been a force in the content creation and online community, encouraging consumers to ditch chemical-laden energy drinks in favour of all-natural Madrinas Coffee. This month, the company unveiled a completely redesigned look, feel, and online experience, ushering in a new era for the Madrinas brand, audience, and consumer base.
Madrinas is a new brand that tells the story of bringing great flavor-forward coffee to coffee drinkers worldwide. The new logo incorporates elements of tradition while incorporating a sharp, modernised icon and wordmark. A bolt of lightning is embedded within the mountainous “M,” symbolising the energy that Madrinas Coffee brings to the world.
Alex Davis, co-founder and CEO, stated, “As we’ve grown in our ability to connect with our audience, our brand has developed into a digital native. Each day, we combine the power of perfectly blended flavours and online content creation to galvanise the #coffee4fuel spirit. Madrina’s new visual touch points infuse our brand with vitality and give us a look and feel that our community will adore, appreciate, and enjoy.”
The new Madrinas webstore has been specifically designed to meet the needs of today’s digital consumer packaged goods (CPG) customer. The new layout and user interface of the webstore include new features and eye-catching designs that make shopping for Madrinas both convenient and enjoyable.
Prior to the rebrand, Madrinas kept its audience energised and caffeinated by releasing delicious and innovative products on a monthly basis. Madrinas has released four Whole Bean Coffee roasts and five seasonal Cold Brews in the last three months. Madrinas launched its refreshing Green Coffee Fueler product line earlier this summer, offering a low-calorie, low-sugar, and fruity-tasting coffee experience that is a stark contrast to traditional roasted coffee.
“Our new branding is just one of several initiatives we’re implementing as part of our growth strategy to modernise the Madrinas experience for our customers,” Davis explained. “We are extremely confident in our three product lines, and our innovation team is hard at work developing even more incredible flavours to enhance the new Madrinas experience. We believe that our efforts to evolve Madrinas while remaining true to our history and the path that brought us here will propel our brand to new heights in the years to come.”
Madrinas Coffee is #COFFEE4FUEL. Madrinas has a coffee for everyone, from traditional Whole Bean Coffee to delectable Cold Brew Coffee and innovative Green Coffee Fuelers. Madrinas Coffee is made entirely of natural ingredients and encourages consumers to switch away from chemical-laden energy drinks in favour of Madrinas Coffee. Madrinas Coffee is proud to be a family-owned business headquartered in St. Louis, Missouri.