Absolut Unleashes the Espresso Martini Lifestyle this Holiday Season Underscoring its “Born to Mix” Campaign

15 November 2022 /PRNewswire/ – NEW YORK Absolut unveils the next chapter of its “Born To Mix – World of Absolut Cocktails” campaign just in time for the holidays. The iconic brand is highlighting the trendsetting Espresso Martini with an elevated yet effortless holiday hosting guide and an inspired handbag that is equally talkable, drinkable, and wearable.

Eighty percent of shoppers plan to celebrate more “mini” moments during the holiday season of 2022, establishing new customs (Pinterest Insights). Absolut has collaborated with entertaining experts Hauste to create the Absolut Espresso Martini Mini Soirée Guide, a new resource designed to make getting together more frequently and in Espresso Martini-themed style easier than ever before. With festive food pairings, high-energy playlists, design inspiration, a cocktail kit, and fashion suggestions, the Mini Soirée Guide is intended to free up hosts’ time to focus on what truly matters: mingling with loved ones.

Absolut’s Vice President of Marketing, Matt Foley, stated, “The Absolut Espresso Martini has evolved with our tastes over time, and the cocktail’s current popularity demonstrates the brand’s adaptability and versatility.” “Our recent campaign, ‘Born to Mix,’ personifies Absolut cocktails to inspire people of all backgrounds to mix together, including the lively, attention-grabbing personality of the Espresso Martini, and we’re thrilled to bring this to life for the holidays through special moments of camaraderie.”

Due to the Mini Soirée Guide, the Absolut Espresso Martini will be the cocktail of choice for entertaining during the holiday season. Absolut, which is derived from a recipe that exudes sophistication and elegance with its rich, full-bodied, and complex yet smooth flavor, is the foundation for the velvety and warming flavor profile of the Espresso Martini. Although the cocktail has never been out of style, it has recently made a huge comeback due to its timeless flavor, spirited espresso, charming appearance, and glitzy origin story.

Absolut will also elevate holiday style and cheer by collaborating with viral designer Nikolas Bentel. Launching Black Friday, Absolut and Bentel will energize the annual shopping moment and holiday gatherings with a limited-edition drop of The Absolut Espresso Martini Handbag. With its cool, nostalgic, yet upbeat design, this one-of-a-kind gift will be the talk of the season, much like the cocktail it was inspired by.

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