Keurig Dr Pepper dominates the US coffee pod market, with domestic sales three times higher than Nestlé’s Nespresso. However, Nespresso has gained market share in America over the past decade. Nespresso’s marketing strategy was adapted to appeal to US consumers’ differing tastes. Internationally, Nespresso saw $7 billion in sales last year, compared to Keurig Dr Pepper’s nearly $5 billion. The future of the coffee market may depend on attracting Gen Z’s preferences.
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