Nestlé expands premium coffee options under Nescafe, Nespresso and Starbucks to win at in- and out-of-home
Already a dominant player in coffee with 22% of the nearly $108bn global retail market, Nestlé wants to capture additional share and drive growth in- and out-of-home in the coming years as consumption across both continues to rebalance post-pandemic with a combined projected compound annual growth rate of 5% through 2025.