40 YEARS

The Ultimate Cup: Macy’s European Coffee House And Bakery Celebrates 40 Years In Flagstaff

It was more than luck; it was knowledge, determination and firm principles that propelled Macy’s idea to open a coffee house. It was also a man named Carl Diedrich, a German who had—after fighting at the Battle of the Bulge, marrying into a family coffee, tea and cocoa business, studying the coffee industry in Naples, Italy, and purchasing a coffee plantation in Guatemala—built a retail coffee business from his garage with a hand-fabricated roaster.