How I Saved My Small Business: A Swanky Coffee Shop Pivots To Toilet Paper And Cheetos

Redding, which is a few hours north of Sacramento, has a population of just over 90,000 people — many of whom are transplants from other parts of the country, or students at local colleges. As owners of one of the only specialty coffee shops in the area, the Coffmans wanted to “help push [the city] forward, and provide ways for people to feel like they could thrive here, whether they’re moving here or just driving through,” Kristine says.