But First

How To Pivot Quickly As A Brick And Mortar In The Wake Of COVID-19

As brick and mortar brands adjust to the new temporary normal, Josh Zad, CEO of Alfred, who opened his first location with its trademarked “But First, Coffee.” catchphrase on tree-lined Melrose Place in 2013, is facing what many retailers are around the country. How do you pivot as a brick and mortar in the the midst of temporary Covad-19 closures?