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The story begins over a century ago in Costa Rica. There, Carl Diedrich’s mother inherited a small coffee plantation. Raised in the industry and trained to roast coffee in Italy, Carl went on to work in coffee his whole life, raising three sons — Stephan, Martin, and Carl Jr. — to do the same.
It was more than luck; it was knowledge, determination and firm principles that propelled Macy’s idea to open a coffee house. It was also a man named Carl Diedrich, a German who had—after fighting at the Battle of the Bulge, marrying into a family coffee, tea and cocoa business, studying the coffee industry in Naples, Italy, and purchasing a coffee plantation in Guatemala—built a retail coffee business from his garage with a hand-fabricated roaster.
CoffeeTalk Media, and its portfolio of products including CoffeeTalk Magazine, is the leading editorial source for news and developments in the business of coffee.
With a staff of dedicated professionals, CoffeeTalk is widely considered the most important and complete independent media provider of information about all aspects of the coffee world – from crop to cup.
