The story begins over a century ago in Costa Rica. There, Carl Diedrich’s mother inherited a small coffee plantation. Raised in the industry and trained to roast coffee in Italy, Carl went on to work in coffee his whole life, raising three sons — Stephan, Martin, and Carl Jr. — to do the same.
It was more than luck; it was knowledge, determination and firm principles that propelled Macy’s idea to open a coffee house. It was also a man named Carl Diedrich, a German who had—after fighting at the Battle of the Bulge, marrying into a family coffee, tea and cocoa business, studying the coffee industry in Naples, Italy, and purchasing a coffee plantation in Guatemala—built a retail coffee business from his garage with a hand-fabricated roaster.