After harvesting the coffee beans, the coffee cherry has traditionally been discarded. Billions of pounds of coffee fruit was simply discarded every year. But now this tasty part of the plant is being reclaimed as an edible crop.
When coffee is sold instantly from the garden, it removes storage costs and risks, it also eliminates labour costs related to drying and security as well as other costs such as spending on tarpaulins, writes George Katongole
At CHERRY HERO, we are on a mission to make