Stephanie Vasquez was already helping the future of the Valley as a teacher in West Phoenix, but 14 years ago she took a leap of faith and opened Fair Trade Café, serving up what she calls coffee with a conscience.
Safar bin Saad Al-Shahrani, Governor of Fifa this morning, toured coffee farms in the governorate, accompanied by the head of the Al-Jawa Center, the General Director of the Development and Reconstruction Authority for Mountainous Areas in Jazan, the Director of the Environment, Water and Agriculture Unit, the Director of Water Services in the governorates of Fifa and Al-Dayr, and the President of the Charitable Society In the province.
The program provides producers with financial assistance that gives farmers the ability to absorb some of the increased marketing costs associated with the COVID-19 pandemic.
But coffee is becoming harder to grow. It’s a notoriously picky plant that requires very specific conditions to grow. And as climate change warms the planet, the places that can sustain the plant are shrinking. A recent study estimates that by 2050, the amount of land that can sustain coffee will have fallen by 50 percent.
Over the past decade, the value of the global coffee industry has almost doubled to $90 billion. More than 2 billion cups of coffee are currently consumed worldwide each day and the market is expected to grow at an average annual rate of 5.32% between 2020 and 2024. Younger generations in particular, are driving demand for high-quality coffee, and willing to spend more money on unique and premium coffee experiences.
The University of Huddersfield is helping rural communities make a sustainable living while preserving the source of the something that keeps the world going on a daily basis—coffee.
It is a deeply troubling fact that many coffee farmers are paid less for their coffee than what it costs to produce. Much of the previous reporting on this subject has focused on the onerous C-market, where commodity grade coffees are traded by folks who don’t have much interest in coffee beyond its ability to turn a buck. (For reference, the C-market price of coffee hasn’t been above a $1.00 since May.) But now with COVID-19, as Bloomberg reports, even specialty coffee producers are struggling to break even.
Taking coffee from bean to cup is a complex process. A wealth of knowledge is needed to grow, harvest, and process those beans. In Zimbabwe, drought and economic crisis all but wiped out the coffee industry, and much of that essential knowledge with it. Agronomist Tafadzwa Nyakuchena works with the Nespresso AAA Sustainable Quality™ Program to help farmers regain that knowledge and learn updated methods, leading to better beans and the revitalization of the country’s coffee industry.
Covid-19 is making coffee growing unprofitable for Adan Rojas. Like thousands of small Colombian farmers, the pandemic forced him to use out-of-work locals to harvest his beans as travel restrictions kept out experienced seasonal pickers.
The government of Honduras through an executive order declared as national priority supporting food producers and agroindustry.