Searching for the perfect roast? A coffee subscription is the
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The coffee subscription idea originated from Panera Bread. Pret A Manger and Panera are both owned by JAB Holding, and according to The New York Times, the CEOs of JAB Holding companies have a WhatsApp chat to discuss ideas.
Pret a Manger’s decision to launch an innovative monthly coffee subscription comes amid far-reaching shifts to the food industry that have not yet been fully realised, analysts warned on Friday.
Founders Sam Beger and Nick DiPastena are used to the idea of reinvention. They opened their business in 2012 out of a, yes, blue house in Flagstaff before moving to Phoenix a few years later. The two quickly gained a following at Valley farmers markets with their mobile bicycle-cart coffee dispenser.
Then the pandemic hit. Workers stopped commuting to the office (and leaving their homes in general), and the only thing that was actually disrupted was business as usual.
Under the Panera’s #FREECOFFEE4SUMMER promotion, anyone signed up for the MyPanera+Coffee subscription will enjoy free, unlimited, premium hot coffee, hot tea and iced coffee until Labor Day (Sept. 7), according to a press release.
Starting March 2, the bakery-café will serve unlimited coffee across its nearly 2,200 locations for those who sign up for the company’s free loyalty program and pay the $8.99 monthly subscription fee, plus tax. The promotion offers one cup of hot drip coffee, hot tea or iced coffee every two hours during regular Panera hours, in addition to free refills of the same drink at other locations.
Think of Trade Coffee as the Netflix of coffee. They partner with the nation’s top roasters to deliver more than 400 types of coffee directly to your door when you need it. Here’s how it works…