CONSUMERS

How The Millennial Demand For High-Quality Coffee Can Help Climate Change

With global demand for coffee continuing to rise and consumers showing a thirst for coffee craftsmanship and new exquisite blends, this should be an ideal time to be a coffee farmer. However, entire communities around the world with rich histories of high-quality coffee are, in fact, struggling. Finding ways to support the growth and sale of high-quality coffees can help restore livelihoods and these regions’ economies.

There’s More To Coffee Than Meets The Tastebuds

But there’s more to coffee than just some quality beans and a nice French press. For coffee consumers have become increasingly aware—and vocal about—where their coffee comes from. You hear phrases such as “sustainability” and “ethical sourcing” bandied about far more often today than ever before.