Dean Cycon spoke recently to students at Harvard Business School. A student asked him what his profit margin was at Dean’s Beans Organic Coffee, a company he founded in 1993 in western Massachusetts using beans grown by small-scale farmers around the world.
When all nonessential businesses were forced to close in March, Dean Cycon, founder and CEO of Dean’s Beans Organic Coffee in Western Massachusetts, noticed a surprising trend in sales at his company.
The local coffee roaster describes itself as a social justice company that uses coffee to creative positive change around the world. When the coronavirus pandemic hit, they decided to start up a campaign called “Thousand Pounds of Light.”