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“I’m not myself until I’ve had my morning cup,” is a common phrase for a reason. Humanity loves coffee. We drink it non-stop. Sure, people in some places, like New York City, drink more than others – about seven times more than that of any other city in the world, according to an infographic from Massive Health. And if you’ve ever been to NYC, then you know it’s easier to find a coffee shop than a subway stop.
The company, which has been trying to rebrand itself as a higher-end coffee shop, is investing about $60 million in new brewing equipment for all of its cafes.
A more efficient way of making an espresso could reduce the amount of coffee wasted per cup, potentially saving billions of dollars every year.