How do you feel after your morning cup of coffee?
“Advertising Fairtrade is like advertising ‘We almost pay minimum wage,’” says Philip Goodlaxson, owner of Corvus Coffee. “It’s not a huge thing to be proud of.” Corvus doesn’t sell coffee beans certified as Fairtrade because Goodlaxson doesn’t think the certification gives farmers the financial support and product recognition they deserve.
From: benzinga.com First brewed in Canada in 2003, Ethical Bean is driven
Bird & Wild Coffee is celebrating donating over £18,000 to the Royal Society for the Protection of Birds (RSPB) as part of their coffee licensing deal.
Cafedirect launched 28 years ago with the mission to improve the lives of small coffee farmers and a few years later became one of the first companies to launch as Fairtrade, an ethical certification scheme aimed at paying farmers a fair wage.
But whether you order a double espresso to go, or French press your own at home, how do you make your daily fix more sustainable?