JACRA Imposes Use Of 30% Local Coffee Blend On Salada
August 26, 2020
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The Jamaica Agricultural Commodities Regulatory Authority (JACRA) is setting the record straight regarding its recently imposed 30 per cent local coffee content requirement in the formulation of Salada Foods’ instant coffee blend to take effect on September 1, 2020.
According to JCEA President Norman Grant, the measure is critical to ensuring the survival of more than 5,000 farmers who grow Blue Mountain and High Mountain coffee, and who are now facing reductions in demand and sales in the wake of the COVID-19 pandemic.
The Jamaica Agricultural Commodities Regulatory Authority (JACRA) has launched an enforcement drive to tackle copycat coffee it says is damaging authentic Jamaican brands.
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