Form Meets Function with This Flavor Profiling Filter
September 18, 2021
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With a never-ending cycle of coffee products launching without solving
Sales of the higher-quality arabica beans favored by coffee shops have fallen. The trend has made Vietnam, the world’s biggest producer of robusta, Japan’s top supplier of coffee beans and relegated Brazil to second place.
The default cup for a Starbucks coffee—whether you order a tall or venti, cappuccino or the dreaded pumpkin spice latte—is a paper to-go cup. That’s because Starbucks really wants all those coffee lovers to head out by the time the espresso machine stops steaming.
Tea shops, tea houses, tea bars or tea cafes. Whatever name they go by, spaces specializing in tea are popping up all over Japan and drawing a heavily female clientele, offering beverages with fruity aromas and Instagram-worthy colors.
“Starbucks has been hiring deaf and hard of hearing partners (employees) since we entered Japan in 1996 and these partners have made incredible impacts in their communities,” said Takafumi Minaguchi, CEO of Starbucks Coffee Japan.
Although tea is the world’s oldest beverage, it has long
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