From thewisemarketer.com Even when it steals market share in the
Starbucks customers keep a surprising amount of money tied up in the coffee chain’s Starbucks cards and mobile app: A 2016 report pegged the number at $1.2 billion, more than some major banks.
It was an effort other restaurant chains pursued in the past, like Burger King and its $5 program, but to uneven results. Panera thought it could break through, however, for two clear reasons: It cut the strings off the promotion, like size and product restraints. And notably, touted an ecommerce platform robust enough to handle demand along with omnichannel outlets for guests to find it, like Rapid Pick-Up, drive thru, delivery, and on-premise.
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