Van Houtte Coffee Services Inc. (VHCS), Canada’s leading business coffee services provider and a subsidiary of Keurig Canada Inc., has designed a new coffee program especially for today’s work-at-home reality.
“As more Gen Z adults aged 18-24 join Millennials and Gen Xers in the workforce, even if as telecommuters, their preferences are becoming more important to the selection offered by office coffee service providers and employers,” says Jennifer Mapes-Christ, food and beverage publisher for Packaged Facts.
The pandemic has been hard for the office coffee service industry. Sales are down 40% this year, according to the research organization The Freedonia Group.
Office Coffee, according to its complaint, saw an opportunity in 2012 when Green Mountain Coffee Roasters’ patent expired on single-serve capsules used in Keurig coffee machines.
The days of the breakroom coffee pot and a big
National Coffee To Oversee US Sales and Marketing of Numi
Margins are shrinking, and the cost of doing business continues