According to Palacio, most coffee farmers in Colombia operate at a 20% operating loss. “Coffee is one of the only industries I know where the entrepreneurs, or the farmers themselves, do not know their margin. Who wants to run a company that way? As an entrepreneur, I think it is crazy to run a company like that,” she says.
Not long ago, Maria Palacio, CEO and co-founder of Palo Alto-based Progeny Coffee, a company that sources coffee from her native country Colombia, was enjoying the fruits of her labor. She has also gone into labor, giving birth her daughter Sky, the second child in her progeny.