Coffee is big business. It has a retail market value of around $83 billion. In 2018 and 2019, 165.35 million 60 kilogram bags of coffee were consumed worldwide. Finland tops the world for the highest consumption of coffee (12 kg per person) followed by Norway, Denmark, Iceland, the Netherlands, and Sweden. The United States comes in at #25 at only 4.2 kg of coffee consumed per person.
Eighteen years ago, Utah native Derek Belnap broke into the coffee industry as a fresh-faced barista in his 20s. When he was just starting out, being a barista was simply a “fun, cool job,” he said, but as Belnap continued, he began to fall in love with the industry.
“I had an epiphany yesterday in all of this mess. The Bellwether was supposed to supplement my business. Now, it’s going to be my business driver to help me get out of this mess,” said Greg Vogeley, owner of Drip Cafe in Delaware.