On the website, www.olamspecialtycoffee.com, roasters can create orders, whether it’s a pallet with 6 different coffees or full containers, and then receive an instant price quote. One other perk is that roasters can request samples for any available coffee. On the other end of the chain, producers that work with Olam will eventually be able to create profiles on their forward coffees and update FOB differentials as the market adjusts. This will allow roasters to easily see real-time prices (that include shipping to their preferred warehouse) and then book forward orders for specialty coffees currently on the tree, whether they want one bag or multiple containers.
September 20, 2021