MARS DRINKS AROMA™
CREATING TASTE & CHOICE FOR EVERY SIZE WORKPLACE
Company Launches New MARS DRINKS AROMA™ Brewer
Available Spring 2017
Philadelphia (Jan. 17, 2017) – MARS DRINKS – a 100 percent workplace dedicated division of Mars, Incorporated – is helping workplaces to kick-off the new year by introducing the MARS DRINKS AROMA™, a compact single-serve brewer for small workspaces that creates more than 100 café-style drink options – from coffees and cappuccinos to hot chocolates and soups.
The MARS DRINKS AROMA™ – available from Amazon.com, office supply retailers and distributor partners – was designed to bring the coffee shop experience to the workplace. With the MARS DRINKS AROMA, workplaces can provide their people with authentic café-style drink varieties – all without ever having to leave the office.
Like all MARS DRINKS’ brewers, the MARS DRINKS AROMA consistently delivers great-tasting beverages. Brew time for both coffees and teas is under 60 seconds, and the proprietary brewing method paired with the flexible Freshpack ensures no flavor cross-contamination from drink to drink – coffees taste like coffees and teas taste like teas. The MARS DRINKS AROMA has a larger cold tank than the Keurig Office Pro K145, offering 4 more cups between tank refills (AROMA produces 10 – 8 oz drinks between refills compared to the Keurig’s 6 – 8 oz drinks).
“The AROMA has been designed to incorporate the flexibility and functionality smaller workplaces demand as well as the sustainable solutions that our customers desire,” said Xavier Unkovic, global president, MARS DRINKS.
The brewer utilizes MARS DRINKS’ innovative Freshpacks, which are designed to keep the coffees, teas and specialty drinks inside fresh and delicious. The new Freshpack is now a more responsibly made single-serve package offering a 31 percent carbon footprint reduction compared to the previous Freshpack. Announced earlier this year, the new Freshpack was improved based on findings from an independent Life Cycle Assessment that analyzed the impact of the packaging across all stages of production – from raw material extraction through distribution.
Unkovic continued, “This new offering represents another component of our ongoing effort to become the world’s most sustainable provider of workplace beverages.”
The new Freshpack is just one part of MARS DRINKS’ 2016 – 2020 Sustainability Strategy. With a focus on sustainable agriculture, operations and solutions, the company is always looking for products and processes that make a positive impact on the workplace while making as little an impact on the environment as possible.
The MARS DRINKS AROMA™ announcement follows the November introduction of three premium Starbucks coffees for MARS DRINKS brewers, including the smooth and balanced Pike Place® Roast, Caffè Verona® with its dark cocoa texture and roasty sweetness, and the mellow and flavorful Veranda Blend®.
“As a company that is both 100 percent dedicated to the workplace and committed to sustainability, making the Starbucks coffees available in our new packaging is a wonderful way to start the new year,” said Bobby Chacko, regional president and general manager, MARS DRINKS North America. “The addition of Starbucks to the MARS DRINKS portfolio continues our commitment to deliver taste and choice through a broad variety of both licensed and owned brands.” The new Starbucks drinks are available across MARS DRINKS brewers, including the newly launched MARS DRINKS AROMA.
To learn more about MARS DRINKS, its range of workplace-designed technology and products, visit www.marsdrinks.com.
ABOUT MARS DRINKS
MARS DRINKS creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, MARS DRINKS supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated, MARS DRINKS focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973, MARS DRINKS introduced KLIX®, the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984, MARS DRINKS pioneered the single-serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas and DOVE® Hot Chocolate, MARS DRINKS creates more than 1 billion great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
ABOUT MARS, INCORPORATED
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $35 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 80,000 Associates across 78 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. Mars, Incorporated is proud to have been ranked 85th in the FORTUNE 100 Best Companies to Work For® list, compiled by the Great Place to Work® Institute, for the third consecutive year.
MARS DRINKS CONTACT:
Karen Noonan, Global Director of Corporate Affairs
Shani St. John, Porter Novelli