Di Bella Arrives in America

Callie Forkenbrock - _REM0822DiBellaInternationally Acclaimed Specialty Coffee Roaster Now Creating the “Ultimate Coffee Experience” in the United States

SANTA FE SPRINGS, Calif.– Australia’s largest and most awarded specialty coffee roaster has entered the U.S. market.

Di Bella Coffee, renowned for roasting, blending and distributing coffee beans of superior quality, is now carrying out its vision to create the “Ultimate Coffee Experience” in the United States. Maintaining an impeccable reputation as a leading wholesale coffee roaster, Di Bella is actively pursuing commercial channel distribution throughout the nation to pair with cafés, grocers, hospitality businesses and others that share the brand’s coffee passion.

“Di Bella Coffee symbolizes consistency and distinction,” said Brian Balconi, vice president – USA for the coffee wholesaler. “For more than a decade, the brand has earned the highest marks with coffee connoisseurs around the world and with consumers in Australia. America presents a huge opportunity and with the expertise from founder Phillip Di Bella along with a talented local roasting team, we are in a fantastic position to move into the market.”

Consumers and coffee industry insiders have already celebrated the brand in America, with its newly created blends winning several accolades at the 2015 North America Golden Bean Coffee Roasters Competition. Di Bella has collected these honors because of its devotion to quality – a pledge that begins with sourcing coffee beans around the world ethically from sustainable farms offering the finest varieties.

Bolstering Di Bella even further today is its parent company, Retail Food Group (RFG), which acquired the brand from its founder in early-2015. RFG stands as Australia’s largest multi-brand retail food franchisor and leading wholesale coffee roaster, with a track record of success distributing to all corners of the world.

Di Bella provides RFG with a proven brand that it can launch into new markets such as the United States – leveraging the nation’s emerging espresso coffee culture, a movement prevalent in Australia for more than a half century.

“Separating Di Bella from competitors comes down to quality, service and education,” noted Balconi. “It takes relentless commitment to excellence to achieve the type of status that Di Bella has garnered. We are confident American coffee consumers will appreciate what we pour into every cup of Di Bella coffee served.”

In addition to the United States, Di Bella is also expanding into markets throughout Asia, already having established distribution in several Southeast Asian countries.

As is the case in each new region it enters, Di Bella has created new coffee blends for the U.S. market. Additionally, Di Bella will continue to develop the close-knit relationships it cultivates with each of the cafés and eateries offering its coffees by providing training and support, as well as machinery consultation.

The brand’s U.S. operations are based in California, where it roasts, blends and packages in its Santa Fe Springs facility. The company also has an east coast presence in New York that is leading the Di Bella’s emergence into independent cafes, office buildings and additional outlets. Phillip Di Bella himself trained and continues to support the U.S. roasting and sales teams, which includes experienced coffee industry professionals.

To inquire about distributing or serving Di Bella Coffee in your café(s), please e-mail CustomerService@dibellacoffeeusa.com.

About Di Bella
Founded in 2002 as a small coffee roaster operation in the suburbs of Brisbane, Australia, Di Bella Coffee today is a revolutionary, customer-focused business, synonymous with global opportunity and innovation, and driven by a persistent passion to deliver the “Ultimate Coffee Experience.” Di Bella roasts and blends the finest coffees on the planet, which it sources ethically from farms around the world. As Australia’s largest and most awarded specialty coffee roaster, Di Bella has garnered attention from around the globe and is now serving its distinctive blends to consumers in Southeast Asia and the United States. For more information about Di Bella Coffee, visit dibellacoffeeusa.com.

About Retail Food Group Limited
RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Café2U, Pizza Capers Gourmet Kitchen, Crust Gourmet Pizza, Gloria Jean’s Coffees and It’s A Grind Coffee House franchise systems. In addition, the Company is a significant wholesale coffee roaster supplying existing Brand Systems and third party accounts under the Di Bella Coffee, Evolution Coffee Roasters Group and Roasting Australia coffee manufacturing brands. For more information about RFG, visit www.rfg.com.au.

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