Few people appreciate the power of word of mouth more than 25 year old entrepreneur Jolina Li, founder of BuzzyBooth Company. Li grew up working in her parents’ restaurant, where she learned how hard it is for businesses to create a buzz.
That was her inspiration for BuzzyBooth, an ingenious digital photo station that leverages America’s obsession with posting selfies to generate social media exposure.
“We basically make it easier for customers to promote for the business,” says Li, “In return offering them a free, fun amenity.”
In a nutshell, the client rents a BuzzyBooth—a portable unit that’s so compact, it fits in any coffee business location—for a month or more. Once it’s shipped, the business sets it up where its customers will find it. Their customers are invited to snap a free photo, and at the click of a button, share it on Facebook, Twitter, Instagram, or by email.
The clever catch: the photo posts with an eye-catching customized graphic frame that promotes the business, along with automatic caption that shows the current deals or announcements for the business. Also, the customer’s email is captured for future marketing use.
It’s all surprisingly easy. Set up takes about 15 minutes, thanks to a how-to video. Li reports that the booth is a good return on investment and businesses can purchase the booth for $2,500.
“My original target market was to cater to the restaurant industry,” says Li, “But as soon as we launched, we started receiving interest from all types of businesses. It’s been very exciting.”
Customers get real-time reports and the list of emails captured each month.
BuzzyBooth is not Li’s first business venture. Most it likely, it won’t be the last.
Li seems to have been a born entrepreneur and tells numerous stories of starting small ventures during her youth.
“I sold things on eBay in middle school to buy my first computer. I launched an online clothing shop in high school but failed. I started a dessert cafe after college and then sold it before making the move to California to start and focus on BuzzyBooth.”
“I love experimenting with new ideas, learning what works and what doesn’t. I have both failed and succeeded, but the satisfaction I get from the wins outweighs the losses.”
Looks like BuzzyBooth is a big win. www.BuzzyBooth.com