Community® Private Reserve® Coffee Packaging Update is Good as Gold

Devin Pence - CC_12oz_Private_Reserve_Columbia_LSBaton Rouge, LA – Community Coffee Company, the largest family-owned and operated coffee company in the United States, unveils the new packaging for its Private Reserve® coffee. Private Reserve® coffees are now featured in a contemporary gold package. The newly-packaged product hits shelves this spring but is currently available online.

“The vibrant, elegant packaging update will increase trial at the shelf, and once people taste our rich, smooth Community® Private Reserve® coffee, they’ll return again and again to enjoy these robust and high-quality blends,” said Scott Eckert, Vice President of Marketing, Community Coffee Company.

The updated packaging is consistent with Community Coffee’s recent brand refresh and increases interest among today’s gourmet coffee consumers. Private Reserve® consumers are known to have a deep interest in a coffee’s origin, how it is created, the story that accompanies it and the passion behind the product.

The Community® Private Reserve® line is an exclusive collection of blends and single-origin coffees made from 100% specialty-grade Arabica coffee. Each unique coffee represents a story of the company’s rich heritage and of special relationships built with farmers worldwide over several decades. Community Coffee Company’s four generations of experience combined with its exclusive specialty-grade coffee create a quality taste and meaningful brand connection.

The new packaging more effectively communicates the uniqueness of this product line by explaining the special relationships and stories behind each coffee. Private Reserve® coffees are available in whole bean and ground and include Louisiana Blend® coffee, Evangeline Blend™ coffee, Espresso, Founder’s Blend, Colombia Toledo-Labateca, Brazil Santos Bourbon, Sumatra and Rwanda. To learn more and to purchase online, visit

About Community Coffee Company
Now in its 96th year, Community Coffee Company houses the largest family-owned and operated retail coffee brand in America, and four generations of the Saurage family have operated the company since its inception. Founded in 1919, Community Coffee Company is an importer, roaster and distributor of the highest-quality premium coffees and teas, using only 100% Arabica coffee beans. For additional information, visit or find the brand on Facebook and Twitter.

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