LAVAZZA CELEBRATES DESIGN AND INNOVATION BY JOINING NYFW: THE SHOWS AS OFFICIAL COFFEE
Lavazza, the premier Italian coffee producer established in Turin in 1895 and owned by the Lavazza family for four generations, is proud to partner with New York Fashion Week: The Shows for the first time. Keeping busy fashion industry elite fueled in style, Lavazza’s coffee will be available in both the Papyrus Café and VIP lounge located onsite at Skylight Clarkson Square. The café and VIP lounge will offer designers, VIPs, influencers and fashion industry leader’s traditional Lavazza coffee experiences including their Gran Filtro Dark Roast and Gran Filtro Decaffeinato roasts each day before, during and after the shows.
In addition to coffee and espresso drinks, on select days Lavazza will also offer a special coffee treat in the VIP Lounge, with espresso popcorn – an original recipe created by Lavazza’s Training Center in Turin.
For Lavazza, a commitment to quality and innovation are deeply rooted values ingrained in its more than 121-year history. Whether it was inventing the coffee blend, or serving the first espresso in outer space with the ISSpresso project, Lavazza also believes that behind every great design, there is always a great coffee. Lavazza has served as a proud sponsor for London Fashion Week for over 15 years and joins New York Fashion Week for the first time this season. The company has always shared the same passion for innovation as the fashion industry.