PluriAgtech Introduces Cell-Based Coffee to Provide an Alternative to Traditional Production

Pluri, formerly Pluristem, has launched PluriAgtech, a subsidiary that uses plant cell culture to grow sustainable coffee and break away from traditional farming methods. The company aims to address the coffee crisis by reducing land for cultivation and increasing demand, which leads to higher prices and less production. By 2050, the company predicts that land for coffee production will be reduced by half, and 30% must shift to higher altitudes due to temperature-sensitive Arabica plants. The rising demand for coffee also impacts the environment, resulting in deforestation and increased water and pesticide use.

PluriAgtech claims to produce high-quality “real” coffee at scale while reducing water usage by 98% and growing areas by 95%, preventing deforestation and making it a viable solution to the coffee crisis. With two decades of expertise in cell expansion technology for human, animal, and plant cells, Pluri has developed a state-of-the-art cell platform that integrates efficiency and scalability to create cell-based coffee. The company develops cell lines from plant samples to grow coffee in bioreactors in a controlled environment, allowing the cells to replicate and stay healthy.

PluriAgtech is also exploring other applications for its plant cell culture technology, including developing bioactive carriers and biostimulants for agriculture. The company plans to partner with various industries to launch its cell-based products. Pluri has launched other verticals, including Plurihealth for regenerative medicine, Plurifood, and PluriCDMO, offering services for biomanufacturing.

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