Mobile marketing and loyalty platform recognized for helping local merchants build stronger customer relationships and increase sales./span>
New York, NY – February 14, 2013 – Perka Inc., a mobile loyalty solution for local merchants, has been recognized by Fast Company as one of the ten most innovative companies in the local category.
The magazine’s annual list highlights businesses whose innovations have made the greatest impacts across their respective industries, including robotics, healthcare, big data and retail. For their part in impacting local businesses, Perka shares the 2013 shortlist with notables like American Express, Target, Yelp and Foursquare.
“We are proud to be recognized by Fast Company as a top contributor of innovation for the local market,” said Alan Chung, CEO of Perka. “Perka employs elegant smartphone applications to offer local SMBs the same capabilities and business intelligence that were previously available only to major brands and online retailers. The ubiquity of mobile technology is really leveling the playing field for local merchants.”
The Fast Company announcement follows the recent introduction by Perka of an API for solution developers, and the launch of Perka FlexpointsTM, a more versatile mobile loyalty program designed for all types of retail businesses. With its enterprise-class technology platform, Perka enables independent operators and regional chains alike to implement advanced mobile loyalty programs. Perka was recently chosen as the loyalty solution for three very different and innovative multi-unit businesses, including:
- Virbac Animal Health of Fort Worth, Texas has selected Perka as the platform for its new “More Smiles” loyalty program for veterinary dental products. Virbac has grown to become one of the largest independent veterinary pharmaceutical companies in the world. The launch of the program is expected to roll out initially to nearly 500 independent veterinary clinics nationwide.
- You Say When Yogurt Shoppe, a regional brand that operates 30 self-serve yogurt shops across Florida, has chosen Perka to replace its existing SMS (text) based mobile marketing service. YSW plans to more than double the number of branded store locations this year.
- In Alaska, the Anchorage Downtown Partnership is using Perka for their “100 Days of Downtown Dining” program, a community-wide rewards promotion that encourages residents to try new restaurants and explore dining options in the downtown district. Twenty-one local restaurants are participating in the recurring marketing program.
Since the launch of its punch card alternative in 2011, Perka has been implemented by hundreds of cafes, retail shops and small businesses across the U.S. and worldwide, including more than 30 in Canada and locations in the U.K., Latin America and Australia. Loyal retail customers have earned nearly 100,000 perks by checking in with the Perka app, and more than a thousand consumers have achieved VIP status at local businesses they visit frequently.
Both Perka Flexpoints and Punchcard will be on display at the National Pizza and Ice Cream Show, February 17-18 in Columbus, Ohio and at Coffee Fest New York, March 8-10 in New York City.
About Perka, Inc.
Perka is a mobile marketing and loyalty platform that connects retail businesses to their customers using location-based smartphone apps. With Perka, merchants maintain profitable, long-term relationships with regular customers and leverage an enterprise-class retail information system to offer sustainable and highly personal marketing and incentive programs. Perka is based in Portland, Oregon and New York City. To learn more about Perka, visit www.getperka.com.