Vim Vinegar and Sea Salt Dry Roasted Almonds to debut at Expo West, Booth #7109
BOULDER, CO (March 4, 2014) – OLOMOMO Nut Co., recently named one of the Top 10 Natural Brands to Watch in 2014 by New Hope Natural Media and known for its premium flavor profiles and product innovation in the nut and snack industry, is launching Vim Vinegar and Sea Salt Almonds, the first of many flavors in its new dry roasted, lightly salted and savory snack line.
Debuting at Natural Products Expo West this week in Anaheim, CA, the new Vim Vinegar and Sea Salt Almond blend combines the exotic Japanese umeboshi plum vinegar, with just a hint of sea salt for a subtle, yet zesty flavor.The new sugar-free flavor, available nationwide along with OLOMOMO’s five other varieties, will be sold in convenient single-serving-size grab and go packets (1.5 oz) with an SRP of $2.49 and larger 4-oz bags (four servings) for an SRP of $4.99. For a taste of this new tangy treat, please visit OLOMOMO in the NEXT Pavilion Booth #7109.
“When my friend Annie brought me this homemade recipe idea for almonds and umeboshi vinegar, the whole team fell in love at first bite. It’s the perfect blend of flavor, crunch, and ‘je ne sais quoi.’ Exotic comfort food, if you will. OLOMOMO’s secret sauce is our knack for creating intense flavor experiences that are grounded in nostalgia and familiarity, but with a surprise twist. Instead of plain old sea salt and vinegar, we’re using Japanese style umeboshi plum vinegar and sea salt with almonds! We felt this was the perfect product to debut in the salty and savory snack nut category. And when naming the product, we couldn’t help but tip our hats to Mark’s Pappy who recently passed – he certainly lived a life full of ‘Vim and Vigor,’ and that was one of his favorite sayings,” said Justin Perkins, Founder and President of OLOMOMO.
Growth and Recognition
In January, OLOMOMO raised $450,000 in growth funding from nearly 30 angel investors with help from CircleUp.com – an accredited investor crowdfunding platform. The company attracted several natural foods industry veterans, a former Skype executive, and well-known tech investor Brad Feld.
“Our products are available in approximately 350 grocery stores and coffee shops in the Rocky Mountain region and around the country, and the investment funding allows us to broaden our reach and continue to develop different products, like the healthfully addictive Vim Vinegar and Sea Salt Almonds,” said OLOMOMO CEO Mark Owens.
OLOMOMO Nuts are artisan-roasted, vegan, gluten-free, dairy-free, contain all natural and organic ingredients, and never contain any GMOs, trans fats, added oils, cholesterol, preservatives, artificial colors or artificial sweeteners. Current varieties include: Cherry Vanilla Dream Almonds, Chai Bliss Almonds, Mango Chipotle Zinger Almonds, Righteous Cinnamon Cayenne Almonds, Vim Vinegar and Sea Salt Almonds, and Cosmic Maple Masala Pecans.
The Vim Vinegar and Sea Salt Almonds will also be on display in the grocery section of the New Product Showcase at Natural Products Expo West.
About OLOMOMO Nut Company
OLOMOMO Nut Company – The Good Nuts™ – offers six varieties of healthful, artisan-roasted, all-natural nuts. Since launching in 2008 at a local farmers’ market, OLOMOMO has grown to be the snack of choice for thousands. OLOMOMO is a sustainable business with a commitment to fair labor practices, all natural and organic ingredients, and a wide variety of environmental and social causes. OLOMOMO inspires people to ”Be Nutty. Be Good. Be Adventurous™.” Available now at more than 350 natural grocers and cafes nationwide, including Whole Foods Market, Alfalfa’s Market, Natural Grocers by Vitamin Cottage, Akin’s Natural Foods, and other leading retailers. For more information, visit www.olomomo.com or join the community at www.olomomo.com/facebook or www.twitter.com/olomomo.
Look for OLOMOMO Nuts at Natural Products Expo West, the world’s largest natural
and organic products trade exposition, March 7-9, 2014, upstairs in the NEXT Pavilion
in Booth #7109 in the Anaheim Convention Center in Anaheim, CA.