Following the launch of The Coffee Bean & Tea Leaf®’s new springtime beverage, the Tea Granita, the iconic West Coast brand announces a contest and exclusive meet-and-greet grand prize for a winner and three friends with award-winning Grammy artist, Zedd, a Russian-German electronic music producer and DJ.
From Monday, March 31 – Sunday, April 13, The Coffee Bean & Tea Leaf® encourages fans and followers to get a little silly by drumming up a simple jingle rhyming with ‘Ita, such as “I need a Granita” or “Life’s a little sweeta.” Those who post an Instagram video or tweet their “iNeedagranita” rhyme – “using the hashtag #iNeedaGranita – are automatically entered into the contest.
For inspiration, fans can sample the new Tea Granita, a premium iced tea blended beverage with delicious fruit flavors like caffeine-free Pear Berry and Passion Fruit, at a participating Coffee Bean & Tea Leaf® location. In addition to the in-store promotion, The Coffee Bean & Tea Leaf® will be rolling out their new Yumita Truck, which will be roving the streets of Los Angeles sampling Tea Granitas to curious customers to break up the afternoon doldrums. In addition to popping up at farmer’s markets, office buildings, and retail areas, the two-week sampling tour will be making stops at the following spots:
· Wednesday, April 2: USC (TBC), 11am – 1pm
· Friday, April 4: Abbott Kinney, 6 – 8pm
· Thursday, April 10: Amoeba Records, 6 – 8pm
· Saturday, April 12: Santa Monica, 12 – 2pm
Please visit www.Coffeebean.com/teagranita and let us know if we can provide any additional information.
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 950 stores in nearly 30 countries. Please visit CoffeeBean.com for more information.
· 2014 Grammy Award Winner for Best Dance Track
· Multi-platinum singles include “Clarity” and “Stay the Night”
· Discovered by Skrillex
· Produces tracks/albums for Lady Gaga
· iTunes Headliner @ SXSW Festival in Austin, TX (opened for Coldplay)
· 2014 Coachella headliner
· Resident DJ at XS at the Wynn in Las Vegas
· 2014 artist ambassador for Bud Light Platinum
· “Clarity” video: http://www.youtube.com/watch?
Alexandra Stanley | Account Supervisor
wagstaff worldwide, inc.