Atlanta, GA (March 10, 2015) – The new Coffee Fest Mobile App was debuted at Coffee Fest Atlanta 2015 which was held on February 6-8 for the eastern US at the Cobb Galleria Centre in Atlanta, GA. Coffee Fest has recently released the app usage data that reveals how it was used during the show. The data focused on January 29 – February 10, 2015.
The top five visited pages beginning with the most visited were Agenda, Exhibitors, Event Info, MyZone, and Social Wall. A webapp was selected and deployed by Coffee Fest in order to not take up massive data space on users’ mobile devices. 71% of users during this period were returning visitors and 29% were new visitors. The average session duration lasted 3 minutes and 48 seconds and pages viewed per session were 3.65. The total number of pages visited during the timeframe were over 9,500.
The app has a variety of features that perfectly complement Coffee Fest. A complete event schedule and information about the event venue and location, as well as a floor plan of the exhibition floor is available in the app.
Users could see what others were saying about Coffee Fest on Facebook and Twitter without having to leave the app through the Social Wall. The My Zone section is where all of your personal activity for the event can be captured, including registered workshops and classes you’re planning on attending. The app gave users the opportunity to rate exhibitors they visit, so they easily know who to follow-up with after Coffee Fest. The chat section allows users to network with fellow Coffee Fest attendees through the app, share class experiences, must see exhibitors, and any coffee happenings at the show.
To learn more about Coffee Fest and register for attendance or to exhibit please visit www.coffeefest.com.
About Coffee Fest
Coffee Fest has been celebrating coffee long before coffee was “hot”. In 1992, they gathered coffee professionals together in Seattle for their first coffee festival. After several years of hosting thriving consumer events, Coffee Fest turned its focus toward the specialty coffee, gourmet tea and alternative beverage industry bringing retailers, distributors and manufacturers together for its first retail “trade only show” in 1998. With a mission to help attendees build and refine their specialty coffee businesses, they coupled a relevant educational program with a friendly, informative, and enjoyable trade show floor creating a successful show that serves as a touchstone for many in the specialty coffee industry. Today Coffee Fest produces three trade shows annually, strategically positioned in the eastern, central and western United States.