PepsiCo betting on packaging to get an edge in the cola wars?

For its flagship cola, PepsiCo is rolling out a desi variant of its global … For Mountain Dew, the second leg of its real heroes campaign is embracing digital media in a big way. Instead of buying pre-rolls or banner ads, PepsiCo is relying on a … Part of the stories about the four real heroes begins on the label, …

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