Web site offers retail and wholesale shopping, plus coffee subscriptions

Park City, UT (March 28, 2015)– Today, Hugo Coffee Shop owner Claudia McMullin made several major announcements about Hugo Coffee Roasters, her new small-batch coffee roasting company based in Park City, Utah:

New Retail Packaging:
Hugo Coffee Roasters’ 12 oz. coffee bags are now used for all orders. Said McMullin, “We’re thrilled to offer our high-quality roasts in beautiful high-quality bags. Hugo Coffee tastes as good as it looks.”

The colorful bags have a distinct, branded design with varying bright colors and playful patterns to distinguish each of the blends and single origin roasts. “The response to the packaging has been overwhelmingly positive. Even the company that printed them liked them so much they asked if they could feature them at this season’s coffee and natural products trade shows,” said McMullin.

Flavor Profile Statements for Signature Blends:
Flavor profile statements for each of Hugo’s blends were released today as follows:

“BONAFIDE” DARK ROAST – dark fruit, creamy, baker’s chocolate
Comprised of our unique blend of Brazilian and Colombian beans with nice tannic acidity, Bonafide is tasty, dependable and pleasing. Pour it to everyone’s satisfaction, and make an extra pot while you’re at it because they’ll be back for more. A bold and round coffee built for everyone’s cup. Rich flavor. Big mouth feel. The staple of what coffee is.

“NEW TRICK” LIGHT ROAST – bright, sweet, playful
Different, exciting and aggressive, it’s not the “normal” coffee sitting in your cabinet right now. It’s lightly roasted to leave in more of the beans’ natural flavors and more of the caffeine. What is coffee? What can it be? Take this Costa Rican/Brazilian blend home and begin the journey. As its name suggests and in the tradition of coffee’s third wave, New Trick is an edgy blend designed for the adventurous coffee explorer.

“DOWNWARD DOG” DECAF – full-body joy
Designed for those who love the taste and ritual of coffee, but are done with caffeine for the day. Thoughtful bean selection, a unique natural decaffeination process, and careful roasting yield a delightfully strong decaf without the typical burnt, smoky, chemical decaf taste. Relax, rejoice, repeat. With caramel, coca and banana bread flavors, this intensely palatable coffee just happens to be decaf.

“HOWLER” ESPRESSO – baker’s chocolate, sweet dates, toffee
A meticulous blend of Colombian and Brazilian beans, Howler sits in your mouth with big body and bold, rich flavor for espressos and espresso drinks that will get your attention and win your affection. On the darker side. On the richer side. Deep and traditional. Specially roasted for use with espresso machines.

New Online Ordering:
Online ordering is now available at the company’s web site Hugo.Coffee. Consumers can order Hugo Coffee in 12 oz. and 5 lb. sizes, either as a one-time purchase or as an on-going subscription. The website also offers special wholesale pricing and products to approved wholesale accounts for convenient online ordering.

New “Win a Year of Hugo Coffee” Sweepstakes:
To celebrate these announcements, Hugo Coffee Roasters to launching a “Win a Year of Hugo” Sweepstakes. Consumers can enter to win a Hugo Coffee Subscription consisting of one free 12-oz. package of Hugo Coffee mailed to the winner once a month for a year. Sweepstakes begins Monday, March 28, with the winner announced three weeks later on April 18th. Complete details are available at hugo.coffee.

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About Hugo Coffee Roasters:
Hugo Coffee Roasters products are available for purchase as brewed coffee and espresso drinks at the Hugo Coffee Shop flagship store in the Kimball Junction area of Park City in the Park City Visitor’s Center. Ground and whole bean packaged coffees are also available at this location.

Hugo Coffee Shop is open daily in the Park City Chamber/Bureau Visitor Center located at 1794 Olympic Parkway, Park City, UT 84098 in the Kimball Junction area. Hours are Monday through Friday 7am to 6pm, and Saturday/Sunday 8am to 6pm. In addition to coffee and espresso drinks, Hugo Coffee Shop offers baked goods, juices, sandwiches and breakfast and lunch fare.

For Hugo Coffee Roasters wholesale inquiries and tasting appointments, please contact Claudia McMullin at 435-901-2123 or Claudia@hugo.coffee.

For information, interviews and hi-res artwork, contact:
Robin Whitney | robin@whitneyonline.com | 435-640-0740