National Coffee Association Annual Convention 2016: Innovation in Austin

The 106th NCA Annual Convention will take place on March 23-25, 2017 at the JW Marriott Austin in Austin, Texas. This is the only coffee event that brings together all industry sectors.

The Convention spotlights the power of innovation with three visionary keynoters who discovered new opportunity in unexpected places.

“It’s a particularly challenging time to be in the coffee business, with pressures coming from new legislation, volatile markets, sustainability concerns and complex regulatory changes,” said William (Bill) Murray, NCA President & CEO. “We design our Convention programming to give industry members the knowledge and perspective they need to turn those challenges into business-boosting opportunities.”

Also planned to precede the meeting – on March 21-23 – is a 2.5-day Preventive Control Qualified Individual (PCQI) training program, leading to the PCQI certification required by the Food Safety Modernization Act (FSMA).

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